It’s almost that time
of year … WAVE SEASON !
What is “wave season” ?It’s that time of year … That folks who have yet to do so, take the time in focusing towards planning/confirming their next year’s vacation. Estimation, January 2 to mid-March.
My question … Have YOU called your agent and scheduled your
needed time to talk ? WAVE SEASON is
upon us …. January 2 !
Often folks begin
calling the day after Christmas … Before the new year even gets here ! In their mind, they are getting a jump on
January 2 callers !
Folks are ready to put this past year behind them, and
move forward with the new year. Ready to
confirm those vacation plans !
Many “wave season” callers don’t realize … 60-70% of the
consumers who will be taking an organized vacation in the next year, have
already made their plans … Much farther in advance, than the new year ! For these pre-planners, waiting till the new
year, would be LATE in their minds !
In general … WAVE
SEASON is LATE ! Anytime you wait and
do anything during RUSH SEASON, is late.
Like waiting till December before you buy an Christmas presents. That’s when everyone else is out doing the
same thing !
So here in the industry, we give WAVE SEASON a different
name … RUSH SEASON. It’s a time when
folks who have yet to confirm their vacation, want to HURRY HURRY and get this
done !
During “wave season/rush season”, the phones starts slamming
ringing ! Everybody wants their agent,
and/or answers NOW ! With that
anticipation of getting this project “off their back” and get confirmed !
“Wave Season” is like the cash registers lines during the
Christmas season … LONG ! With an
estimate of 30% consumers having the same goal at the same time … It’s BUSY !
Of course there are folks who won’t call at the beginning
of “wave season”. It’s not that they are
trying to avoid that initial January RUSH … They just haven’t put this on their
priority, for the first of the year. These
folks will often wait till call at the beginning of March.
By waiting to plan
at the end of WAVE SEASON … It’s a little like waiting to take a cruise on it’s
last week before an itinerary changes !
Often, the staff are kind of “over” that cruise & ready to move
on. Meaning, the excitement around “wave
season” is on the down …
Not just because
it’s at the end … But because, come March, much of what folks want are
GONE. Whether it’s the better rates …
Better cabin locations … Cabins nearby, for the benefit of children/family … Or
even the availability of group space.
END OF WAVE SEASON
is the time of the season, that callers & agents waste a lot of time … No
matter how much everyone wants it to be there … That needed space is often GONE
!
As mentioned, WAVE SEASON is about 10 weeks long ! Once it’s over, there’s usually a “lul” time in
the industry … From about mid-March to mid-April. And then the calls begin all over again … For
callers planning for the “next year”, such as in 2016 !
Of course, since
select cruise lines already have rates out for 2016, and many have promised
more by January, this WAVE SEASON may be bigger than the industry is anticipating. One call may be for 2015 vacationers, while
the next call will be for 2016 !
My question …
Is January 2 on your schedule to get your vacation confirmed
or are you waiting till March ?Have you contacted your agent & scheduled your appointment … Either just after Christmas … Or just after the New Year ?
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